How?

A light bulb at a fire station in Livermore, California, has been burning since 1901. That's right...since 1901. Non-stop. Without being turned off (save the roving power outages of the early 2000's probably). You think someone at GE, somewhere along the way the last 103 years, realized that there is no money to be made in light bulbs that last 100+ years? Notice how "long lasting" is really not a selling point that light bulb makers use? To the light bulb makers, a shame shame is due you...